Liminal

I collaborated closely with the CEO and High Alpha’s design director to build Liminal’s brand from the ground up. From defining the visual identity to designing the marketing website and sales deck, I helped establish a cohesive brand experience across every customer touchpoint. A custom illustration system became a central element of the brand, visually expressing both the concept of “liminal” space and the layers of protection and security the product provides for LLM usage. These illustrations served as the foundation of a flexible, scalable brand system that could be applied consistently across marketing, sales, and product experiences. I also partnered closely with the product designer to ensure the brand extended seamlessly into the product itself, creating a unified experience from first impression through daily use.