I collaborated closely with the CEO and High Alpha's design director to craft Liminal's brand from the ground up. I played an integral role in creating the visual identity, marketing site, and sales deck, ensuring consistency across every touchpoint. A custom illustration concept captured both the idea of “liminal” space and the protective security layers their product provides for LLM usage. These visual elements became the foundation of a flexible, cohesive brand system that could scale across applications. I also partnered directly with the product designer to carry the brand seamlessly into the product experience.
