Luster

Luster started as a blank slate—it didn't even have a name. I led the naming and early brand direction, partnered with another designer on the identity, and designed the marketing site from concept through launch. The category was crowded with visually interchangeable sales software. We built a system around rich color, generous typography, and simple motion to give the company a distinct presence while remaining easy to scale across marketing and product. The identity established the foundation for the company's launch and continues to support the brand as it grows.