Over four years of concepting and designing for Sir|Madam, I naturally evolved into a brand and product management role. Working closely with the creative and design directors as a trusted partner, I developed a deep understanding of and commitment to the brand’s identity and vision. While the brand was already established when I joined, I helped expand and refine the product assortment by introducing marble and significantly growing the wood, brass, and ceramic categories. I also incorporated my illustration skills into product development, creating original artwork featured on products such as the large Jubilee Mugs and numerous tea towels. In addition, I led the design and direction of product packaging across the collection and designed the brand’s comprehensive catalog, which served as a key sales tool for trade shows and retail partners.
Designed at Aesthetic Movement
Photography by Kate Sears
