Tenon

I partnered closely with the founding team, CEO, and High Alpha design leadership to create Tenon’s brand from the ground up. Built on ServiceNow, Tenon helps enterprise marketing teams streamline planning, collaboration, and campaign execution at scale. The challenge was to create a brand that felt both sophisticated and approachable—capable of standing alongside established enterprise software while remaining distinct within a crowded SaaS landscape. I played a key role in developing the visual identity, website, sales materials, and broader brand system. Inspired by the structure and strength of traditional wood joinery, the Tenon name became the foundation for a visual language centered on connection, alignment, and seamless collaboration. The resulting identity balanced warmth and craftsmanship with the credibility and polish expected by enterprise customers, creating a flexible system that could scale alongside the company’s rapid growth.