The Floral Society was one of the most exciting brands I’ve ever worked on. I was involved from the very beginning and saw it through to its launch alongside the design and creative directors and the founder of the brand. I was the lead designer for the logo and branding, and establishing the direction for packaging after substantial exploration. Due to the fact that most of the products in the line are everyday, easily accessible items, it was all about customizing them and presenting them in beautiful packaging. Overall, this elegant brand has an aesthetic that really resonates with me and provided me the opportunity to play a considerable role in its success.
